A lot goes on behind the scenes to ensure you have the tasty and delicious meals on your table.
The effort starts from the building to the interior décor to the kitchen appliances and the staff.
Once an investor identifies the building and has the target customers in mind, he has an in-depth understanding of what they need and love.
With that in mind, they tailor the building to suit the needs of their customers. That is when they need to get an interior décor expert to do some finishes to give the premise a facelift.
Why should restaurant owners go the extra mile to attract customers?
- To go ahead of the competition
- To enhance customers comfort
- To control a high market share
- To increase revenue
- To build a brand
What are the things you can’t afford to ignore as an investor?
Modern kitchen appliances
You want to serve people as fast as possible. It’s not all about the service time but also the quality of food.
Therefore, you have no option but to invest in modern kitchen appliances, which help you achieve this objective with ease.
Some of the appliances include
- Deep freezer
- Automated grills
- Electric burner
Apart from the kitchen appliances, the kitchen utensils are a must-have both for the back office and front office functions.
If you are offering a breakfast menu, then can you miss a non-stick frying pan? Take note of the term “non stick.”
It is an appliance used in almost all breakfast meal preparation; hence, it is perfect for easy use and cleaning.
In house training
Having policies and business plans on paper is not a guarantee for the quality of service. The restaurant business is a hands-on kind of business that involves both service delivery and product sales.
As much as you “think” you have recruited the right person, you have to invest in customized training to ensure they deliver the service as per your standard.
The training should include
- Communication skills
- Interpersonal relationships
- Personality development
- Financial management
Vendors and supply chain
You are in a business where you depend on third parties to deliver stuff at an affordable price.
Although the price is a factor to consider, your priority should be the quality of the products. When you say you want to offer seafood as part of your menu.
Have you run due diligence and considered the seafood source and if they are fresh and quality on arrival?
A sumptuous meal starts from the raw material; then, your culinary skills follow to ensure you serve the tasty meals you advertise on your brochures and websites, if not social media platforms.
You can’t ignore the fact that we are in the digital world. Do you know that the simple act you can’t handle the online payment system is a turn off for customers?
Of course, you can’t invest all of them initially, but some departments can only work effectively within online technologies.
- Finance department
- Sales and marketing department
- Customer service
- Operations department
Still, on technology, people need to know about your services. The online streets are the first place for start-ups.
People need to know where to get you ate the comfort of your home.
Be on social media platforms to get to know what people say about your services and your restaurants in general.
Other reasons you have to be on the online streets include
- Get customer attention for service provision
- Allows you to expose your business to the world
- Provides a market leverage
- Increases traffic, which are leads you can turn to sales
- Supports one-on-one interaction with customers
- Increases your target audience
As you focus on outside customers and those who get referrals from online platforms, you also need to take care of walk-in.
They play a part in increasing your revenue and making your business stay afloat. What tells you this is a restaurant and not a bar or lounge?
Have something spectacular outside your building, telling people of your presence and the service you offer.
These are things you can’t get to learn from an entrepreneurship class. They give you a theoretical view of running a business in general. When it comes to real things in the streets, you need to learn hands-on business management experience.